0
View Through Rate
0
Post-Click Conversion
0
Difference in Attention
Challenge
| Heinz had its sights set on winning the FIFA World Cup ‘22 snacking habits - the campaign would promote Ketchup and mayonnaise with creative tailored to the context of football. However, they were up against larger budgets & the battle for human attention. |
Solution
| Dentsu activated its expertise of human attention locally via Teads (who have an algorithm of the highest performing placements) and eye-tracking specialists Lumen (who track eye-ball movement & facial expression) to double down on local behavior nuances. This allowed us to optimize for attention, the editorial context, the creative itself and time in-view metrics. |
Result
| The #MakePlays campaign, strategically designed and executed, achieved impressive outcomes. With a 24% view-through rate and a 24% post-click conversion rate, it showcased the power of creativity and data-driven marketing. The campaign didn't stop there; it led to a remarkable 12% increase in sales, making it a clear winner. |
CX transformation with dynamic creative | SAMSUNG Case Study
Tasked with enhancing a direct-to-consumer (D2C) business, our a focused cross-discipline team implemented a strategy using global assets to optimize local dynamic creative optimization (DCO). T...
Dubai Store's Journey Organic Revenue Growth | dentsu MENA
Launching DubaiStore in a highly competitive UAE e-commerce landscape, the focus was to generate both high-volume and high-quality traffic leading to sales. The unique 'Lie Detector Test' campai...
Driving Exponential Growth through Strategic SEO Implemen...
Nayomi, a leading online lingerie brand in the Middle East, approached our SEO services with the goal of enhancing its online visibility on search engine result pages (SERPs), increasing website...
Merkle Partners with Pizza Hut for Their First PWA Experi...
“Placing customer delight at the core of Pizza Hut's ethos, we've transitioned to a Progressive Web App to enhance our digital growth. Merkle's SEO proficiency played a crucial role in the succe...