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Download Report

For the Game

In our new deep dive on gaming, we build upon the fusion of consumer panel data from dentsu Consumer Connection System (CCS) with gaming data from GWI to explore the gaming culture and how brands can develop a presence that truly resonates with gaming audiences and communities through in-game advertising.  

Whether your brand is at the beginning of its gaming journey, has already met some success, or is now well versed and wants to go above and beyond, the actionable insights, inspiring examples, and practical recommendations in this report will help you thrive in the gaming space.  

For the Game

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