Watch webinar on demand








What comes after the big idea?

For brands that want more than likes, it’s time to turn influencer marketing into a scalable, measurable system — built for control, consistency, and real business impact.
In this dentsu on-demand webinar, we unpack a proven, scalable model that connects influencer strategy, in-house video production, and paid media into one powerful growth engine and show you how to put it into action.

What you’ll learn

  1. How to build influencer-led campaigns that drive sales, not just awareness
  2. How to keep full control over creative assets, reach, and performance
  3. How to integrate influencer content seamlessly across channels for measurable results

Featuring Jan Christoph Drechsel, Managing Partner, Dentsu Creative, and Simona Küllmer, Managing Partner Integrated Solutions Central Europe, dentsu. They’ll share real-world success stories, including Generali and Sodastream, as well as the structured processes behind them.

Expect practical insights, clear frameworks, and inspiration to elevate your influencer marketing from hype to high performance.

Meet our speakers:

Simona Küllmer

Simona Küllmer - Managing Partner Integrated Solutions

Simona leads integration efforts across CE markets, enabling teams to collaborate across disciplines – efficiently, at scale, and with real impact. With 15+ years of experience in the communications industry, a strong foundation in media consulting, and a sharp eye for what truly drives client success, Simona stands for collaborative leadership, strategic clarity, and bold solutions.

Jan Christoph Drechsel

Jan Christoph Drechsel - Managing Partner, Dentsu Creative

Jan combines deep expertise in brand strategy, creative direction, and cross-channel campaign execution to guide global brands through digital transformation. Known for his sharp strategic thinking and creative rigor, he champions a new kind of lead agency: independent, digital-first, and built for results. At Dentsu Creative, he drives integrated solutions from insight to impact – merging big ideas with smart media distribution.