dentsu

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were sent to people waiting at bus stops

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of the target group was reached in Budapest

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a passersby saw the posters on average

Challenge

The challenge was many-faced: implementation of an OOH campaign that reaches the target auidence in a special way and bypasses the visibility barriers and ad noise surrounding us.

Solution

A traditional CLV campaign supplemented with Beacon technology, which sent a notification to people who were within a 100 meter range of the posters about the new parfume.

Results

We sent over 260 000 notifications during the 2-week-long campaign period to people’s phones, out of which seven thousand were opened.

iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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