0
blind people signed up to take part
0
non-blind people signed up to escort them
Challenge
In Brazil a law guarantees free access to football games for blind people and a companion.
But there wasn’t a way to bring these people together.
Solution
NBS created an online platform to connect blind people with companions which was designed to be totally accessible to the visually impaired and used native APIs from each device.
With their data, NBS matched people who live close to each other and set them up for the next game, bringing blind people into the stadiums, onto the field and into the news.
Result
More than 700 blind people signed up last year.
Over 8,000 non-blind people joined to escort them.
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
dentsu X: IKEA
How we stopped interrupting what people were interested in and became what they were interested in
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.