The dentsu - IWMBuzz India Gaming Report 2026, From Players to Playmakers, explores the next phase of India’s Pure Play Gaming ecosystem. With a substantial gaming audience, credible game-building capability and visible international participation already in place, the conversation is shifting from proving the scale of the opportunity to making these strengths more durable and repeatable. The report examines how players, communities, creators, studios, publishers, platforms and institutions are shaping what Indian gaming becomes next.
Drawing on consumer research, industry perspectives and the dentsu Gaming Industry Readiness Barometer, the report examines what it will take to turn individual successes into sustained industry progress. From deeper player participation and original Indian IP to stronger gaming businesses and greater global readiness, it identifies the opportunities and choices that can help India build a more resilient, distinctive and internationally relevant gaming ecosystem.
