Skip to main content

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

Main Menu

Home
Who we are
Our work
- Cases
Our thinking
Solutions
- Dentsu Retail Media
Vacancies
Contact Us

Download Report

Attention Economy Pdf

4,000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions...We know the cost, the reach but do we know the real value of ads? Have they even been seen? What was their impact?

As we approach the turn of the decade, digital advertising has surpassed TV worldwide and online video is the fastest growing ad format. But as on-demand viewing rapidly becomes the norm, audience attention is no longer a given - it’s something to be earned as audiences switch-off, skip, switch-over and fragment.

First Name*

Last Name*

Job Title*

Company*

Email Address*

Location*

I agree to the Terms and Conditions

I agree to receive information from dentsu

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

Our policies
Privacy notices
Cookies notice

Contact

Sitemap

Connect

Visit us on Instagram
Visit us on LinkedIn

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.