Skip to main content

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

Main Menu

Home
Who we are
Our work
- Cases
Our thinking
Solutions
- Dentsu Retail Media
Vacancies
Contact Us

Download Report

The Pace of Progress – 2024 Media Trends

With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term.

According to the new dentsu report, the key predictions for the direction of the media industry into 2024 and beyond are:

Generative AI takes center stage
The race to monetization
Integrity economics

The Pace of Progress – 2024 Media Trends

First Name*

Last Name*

Job Title*

Company*

Email Address*

Location*

I agree to the Terms and Conditions

I agree to receive information from dentsu

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

Our policies
Privacy notices
Cookies notice

Contact

Sitemap

Connect

Visit us on Instagram
Visit us on LinkedIn

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.