Today we are only witnessing early signs of the paradigm shift that the Metaverse will create, forging new ways for consumers to socialize, consume content and purchase goods – such as people getting married in Animal Crossing during the pandemic, or purchasing branded NFTs like virtual Gucci products.
With 87% of internet users playing digital games in 2020, we believe that investing in marketing activations in gaming represents brands’ best path to experiment what their future Metaverse state could be and get some crucial learnings on how new generations of consumers will expect to be engaged in a not distant future.
Dentsu gaming offers services such as IP development, in-game advertising, esports and experiential activations, as well as mixed reality gamification to connect brands strategically to the right audience in the most integrated and authentic way possible.
