Amy Watt

UK President and Global MD, iProspect 

Amy is UK President and Global Managing Director for iProspect, dentsu’s digital-first media agency focused on building brands with a performance mindset. She is responsible for setting the strategic direction, culture and talent of the agency to ensure clients are primed for growth with the full power of dentsu behind them.

With a background in strategy and two decades of experience in the industry, Amy brings deep expertise across media, data and technology. She is focused on uniting brand and performance, combining platform specialism, rigorous measurement and experimentation to deliver measurable impact for clients.

Amy is passionate about building high-performing teams, developing talent and finding new ways to solve client challenges. Through her leadership, iProspect continues to evolve its approach to help brands grow in an increasingly agentic media landscape.

Amy Watt, UK President and Global MD, iProspect