This video series, “Beyond the Index”, acts as your strategic compass for navigating today's B2B landscape, with episodes available across YouTube, Spotify and Apple Podcasts. Our conversations are powered by insights from our very own Superpowers Index, the largest study of B2B buyer behaviour, helping us understand what really drives decision-making in modern B2B markets.
In each episode, we bring together experts from across our own business, alongside leading voices from the wider B2B marketing community, to explore the trends, challenges and opportunities shaping our industry today.
Why trust, proof and buyer confidence are becoming the biggest drivers of B2B growth
As buyers face greater scrutiny and pressure around commercial decisions, trust is becoming the defining driver of B2B success. In this episode, Henry Neathey, Client Director at dentsu B2B, is joined by Erica Beer, Media Lead at Sage, and Amy Watt, President of iProspect UK, to explore why proof matters more than promises, what keeps buyers loyal to incumbent suppliers despite considering more options, and how thought leadership, advocacy and joined-up customer experiences help brands build confidence and reduce perceived risk.
Watch now
It’s not about personalisation, it’s about being personal
Laura Jennings, Head of Growth at Dentsu B2B, is joined by Tim Lamble, Managing Partner at Dentsu B2B Media, and Mimi Turner, Head of Marketplace Innovation at LinkedIn Marketing Solutions, to discuss what it truly means to be personal, why it matters to buyers, and share actionable advice for B2B brands on delivering human-centric marketing.
Watch now
Creativity in the era of the AI powered buyer
Jason Fletcher, Executive Creative Director at Dentsu B2B, is joined by Caitlin Ryan, Creative Partner at Dentsu Creative, and John Carroll, CEO at Navigator Global, to discuss how bold creativity helps to cut through the ‘sea of sameness’ in B2B marketing, and the role AI plays in creating highly relevant experiences in today’s world.
Watch now
Those who win the race to AI maturity, win
Rob Gold, Global President at Dentsu B2B, is joined by Alex Hamilton, Innovation Director at Dentsu, and Neil Dowling, Head of Global Marketing at Genpact, to discuss how to leverage AI across creative, content, experience, revenue strategy, management, and technology to enhance the B2B buying experience.
Watch now
When moments matter, people choose people
Jonathan Turner, Managing Partner at dentsu B2B, is joined by Julie Chadwick, Managing Director at Dentsu Creative, and Joel Harrison, Founder of B2B Marketing, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.
Watch now
Experience Is the New Differentiator
Rob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.
Watch now
The Future of Global Growth Starts Small
Tom Setter, Strategy Lead at Dentsu B2B, is joined by Henry Neathey, Client Director at Dentsu B2B, and Tejal Patel, Founding Partner at Stanford Bridge Partners, to discuss why global growth starts with small businesses - and how brands can unlock the opportunity.
Watch now
Interested in finding out more?
Want to find out more about dentsu B2B?
Fill out the form to the right and we'll get back to you.
