Co-op, Carat UK and Platform Media bring the microdrama trend to grocery retail with new ‘Pop to Co-op' campaign
Co-op, in partnership with Carat UK, dentsu’s pioneering media network, and Platform Media has unveiled its new ‘Pop to Co-op' microdrama campaign, a creative four-part social series designed to transform relatable convenience missions into short entertaining stories.
The campaign marks Co-op's f...
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