Built for the experience economy

We’ve partnered with ambitious brands for 30+ years. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Visit Merkle

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people strong

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Global Ace Awards: Merkle B2B Wins | 4 Gold Awards for Lenovo Thinkstation

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APAC countries

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global annual GMV from our active digital experience, loyalty & commerce engagements

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Our Services

Consulting & Business Operations

Merkle blends strategy and technology to drive customer experience, innovation, and sustainable business growth.

Experience & Product Design

We craft meaningful, human-centred experiences. Our team designs products and services used by millions worldwide, and we spend every daydreaming of what’s next to move brands forward.

Engagement & Loyalty

We don’t just capture data, we activate it. By connecting insights at every touchpoint, we turn moments into meaningful, connected conversions. 

Platforms & Engineering

By combining security, adaptability, and forward-looking design, we enable brands to exceed expectations and shape connected experiences that last.

Analytics & Insights

Backed by decades of experience partnering with leading global brands, we help our clients gain better insights that inform and enhance CX efforts. 

Merkle GenCX

Our proprietary AI solution. Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviours, and sentiment.

Merkury

As part of dentsu’s leading data, identity, and insights platform, Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting.

Industry Recognition

We’re globally acknowledged as pioneers and leaders in our domain.

Our Thought Leadership

Now Live: Merkle’s Real-Time Analytics Ebook

The ebook shows marketing leaders how real-time AI analytics enable adaptive, personalized customer experiences.

Merkle’s 2025 Loyalty Barometer Report 

Merkle’s 2025 Loyalty Barometer reveals evolving consumer preferences, guiding brands to deliver value-driven, engaging loyalty experiences.

Our Work

Increasing Shopping Cart Conversion with Salesforce

M.J. Bale is an Australian-owned gentlemen’s clothier making garments of integrity for menof character.

The team has turned to Salesforce to ensure the digital customer experience is as f...

Boosting sales by $170K in 3 months with Salesforce

R.M.Williams is built on craftsmanship, durability, and an unmistakable Australian spirit, qualities felt in every store and customer touchpoint. As ecommerce became essential to driving traffic...

Fun and functional experiences go digital

For more than two decades, Funlab’s business has been the business of fun. Its venues across Australia and New Zealand serve up “competitive socialised experiences,” giving kids and adults recon...

Global (English)

Dentsu Group ( English | 日本語 )

Merkle