Fun and functional experiences go digital
0
increase in conversion for booking flow
0
design system components, shared among eight brands
0
increase in digital visits
0
increase in digital revenue
The Challenge
Seeking to bring those incredible branded venue experiences to life in the digital world, Funlab struck up a partnership with us in 2019. The aim was ambitious: make their end-to-end digital experiences as smooth as a perfect strike or a hole-in-one for consumers, while ensuring that the business would be as satisfied as someone who set a new high score.
We focused on four areas:
- Driving sales growth
- Managing a family of brands easily and efficiently in the digital space
- Building a holistic view of customers to power customer-first experiences
- Getting more value and delivering more rewards to Funlab’s best customer
The Approach
Digital booking that delivers
Across the Funlab family, groups small and large book outings for just about everything. A reimagined booking flow, tested with users and continuously optimized, has driven a 69% lift in conversions already.
A flexible, integrated design system
With a large family of brands and planned expansion, Funlab needed a system to connect the brands and bring new experiences to market, fast. The design system we developed integrates designer and developer tooling, reducing time spent on web development tasks. Connections to the content management system makes spinning up new sites a breeze.
Using Salesforce to develop a clearer customer picture
You can’t deliver customer-first experiences without a 360-degree view of your customer. Using Salesforce, we were able to connect previously siloed data, allowing Funlab to drive more tailored visits across the brand family and across occasions for each guest.
A fun new way to play via subscription
With the power of their digital platform in place, Funlab was able to launch a subscription offering for guests and families, called FunPass. It encourages guests to visit all Funlab brands and activities, while delivering great value to their very best customers.
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Fun and functional experiences go digital
For more than two decades, Funlab’s business has been the business of fun. Its venues across Australia and New Zealand serve up “competitive socialised experiences,” giving kids and adults recon...