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Unlocking Gen Z 2026 China Focus: The No-Filter Generation
Building on Unlocking Gen Z 2022 and 2024 China Focus, the dentsu Z team, a cross-disciplinary group of Gen Z creatives at dentsu, step in as both insiders and observers. In the 2026 edition, “Unlocking Gen Z 2026 China Focus: The No-Filter Generation” they dive into Gen Z micro-communities and decode six key trends reshaping young Chinese lives: from global issues and emotions to work, learning, entertainment, tech and spending. A sharp, on-the-ground guide for anyone who wants to truly understand today’s youth and speak to them in a way that genuinely resonates.
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