A Specialized Practice - Transforming the Future of Health Marketing.
We activate our global network of Dentsu powerhouse brands to provide end-to-end healthcare marketing transformation across Media, Creative, CX, BX and Content. Our network integration unlocks efficiency, global scale, access to top talent, and accelerated growth for our clients.
Our Leadership
Susan Johnson
Global Integrated Client Lead & Canada Lead
Alexandra Trudnowski
CSO EMEA & Head of DACH; dentsu Health
Makoto Igata
Group Account Director Tag Japan
Patricia Mainiero
COO Tag Americas & Tag Health
Our Capabilities
We believe in Living Health. Every day. Living it and breathing it: to better understand the personal emotions, desires, and needs of every health experience. Our health expertise transforms brands through the power of Living Health. Because only when you live it can you change it.
Thought Leadership
AI Search Visibility in Health
AI-generated answers are increasingly replacing traditional search results. The implications for healthcare information discovery and brand visibility are only beginning to emerge.
Read more
Healthy Content Supply Chain, supported by AI
Healthcare organizations face growing content demands across channels and audiences. New approaches are redefining how content can be created, adapted, and governed at scale.
Read more
Health, powered by Gaming
Gaming has become one of the most influential forms of digital engagement worldwide. Its principles are increasingly being applied beyond entertainment, including healthcare.
Read more
Game Changer
Audiences are spending more time in interactive and immersive digital environments. This shift raises new questions for healthcare communicators and marketers.
Read more
Reconsidering The (Critical) Role of Patient Support Programs
Many patients struggle to remain adherent throughout long-term treatments. The evolving role of support programs deserves renewed attention.
Read more
Best Practices for Marketers Developing Responsive Search Ads
Search platforms increasingly rely on automation and machine learning. This changes how marketers structure, optimize, and evaluate search campaigns.
Read more
Activating AI to Improve Health Outcomes
Artificial intelligence is becoming embedded across the healthcare ecosystem. Its potential value depends on how technology, data, and human expertise interact.
Read more
Health Care Professional Journey-Based Segmentation and Targeting
HCP decision-making rarely follows a linear path. Understanding these journeys may unlock more relevant engagement strategies.
Read more
Vaccines - The Future is Here
While the Covid Pandemic has etched the concept and context of vaccines into our daily vernacular, the real future (and recent past) of vaccines is much broader than what we have experienced and seen in the popular press. See what the real potential is for vaccines and related technology as science looks beyond pandemics and traditional viral infections.
Read more