Global Ad Spend Set to Surpass $1 Trillion for the First Time in 2026 as the Algorithmic Era Redefines Growth

A graphic design on a dark background titled "GLOBAL AD SPEND FORECASTS." The center features a stylized row of thin vertical lines in various colors including purple, red, teal, green, and blue, which are spaced widely on the left and clustered tightly on the right. The bottom text reads "DECEMBER 2025" alongside the Dentsu logo and the tagline "INNOVATING TO IMPACT."
  • Global advertising spend is forecast to grow by 5.1% in 2026 
  • Worldwide investment will surpass 1 trillion USD for the first time on record 
  • Asia Pacific remains the fastest growing region, with India and China delivering significant momentum  

London, 3 Dec 2...

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A graphic design on a dark background titled "GLOBAL AD SPEND FORECASTS." The center features a stylized row of thin vertical lines in various colors including purple, red, teal, green, and blue, which are spaced widely on the left and clustered tightly on the right. The bottom text reads "DECEMBER 2025" alongside the Dentsu logo and the tagline "INNOVATING TO IMPACT."

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