ORIS: Dear, I adopted a clownfish

Challenge​​

To awake Taiwan people to conserve marine wildlife, we start with the one and only endangered in number, indigenous Clownfish specie of Taiwan “Clark’s Anemonefish “. According to the data from Taiwan Ocean Conservation and Fisheries Sustainability Foundation, Clark’s Anemonefish are endangered by overfish.

Solution​​

Let’s adopt a clownfish online with ORIS! We aim to emphasize the importance of restoring Taiwan’s aboriginal clownfish and inspire people to join our efforts on environmental protection via online adoption program.

Leverage digital devices and calendar reservation mechanism to synchronize companionship of the adopter and the clownfish.

Through technical cascade with the “ calendar reservation function ”in smartphones. After  taking part in the adoption program, the system will send notification to the adopter in every stage, bringing them back to our website to participate in the  clown fishes growing process.

Witnessing the process of clownfish restoration

We witness on the field how Clark’s anemonefish breed, hatch, grow, and release. By sharing these special moments with the adopters, we hope to incentive them to stand up for ocean sustainability.

Result

1. Incentived 60% of consumers who browse through the website to join the adoption program

2. Double participation rate compared to event of similar type; sharing rate is 3 times higher than market average

3. CTR exceeded 120% by precise targeting

Awards

2022 Click Awards / Creative Category / User Experience & User Interface Award Silver

2022 Time Awards /  Marketing Category / Daily Necessities Merit

dentsu X Global Awards Responsibility_Beyound Reach Merit