Dentsu Expands Fandom Intelligence Globally to Guide Brand Partnerships in Entertainment
Platform, first created in 2020, combines Japanese fandom data with new proprietary research across the US, UK, India and the Greater China market, covering 200 entertainment titles and more than 21,000 fans
Key new insights include:
- Entertainment tie-ups convert fans to b...
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Dentsu Expands Fandom Intelligence Globally to Guide Bran...
Platform, first created in 2020, combines Japanese fandom data with new proprietary research across the US, UK, India and the Greater China market, covering 200 entertainment titles and more than 2...
iProspect Marks 30 Years as Fastest-Growing Media Network...
iProspect, the dentsu-owned global media agency, today marks its 30th anniversary with the launch of '30 Years. Still Accelerating.', a global brand campaign that reflects the agency's three-decade...
Dentsu becomes Agency of Record for Tapestry, Inc.'s Inte...
Dentsu today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the United States.
Effective immediately, dentsu will now service the full media planning and b...
Dentsu Releases 2026 China Media Landscape: From Control ...
Dentsu has unveiled its 2026 China Media Landscape report, highlighting a market shift from control to empowerment as brands and consumers navigate a new era defined by K-shaped consumption, media ...
Dentsu China and iFLYTEK Deepen Strategic Partnership to ...
As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the...
Dentsu Sports & Entertainment Connecting Culture with Com...
At the Cannes Lions 2025, dentsu announced the global expansion of its dentsu Sports & Entertainment offerings, building on its significant heritage in Japan as well as its international footpr...
Dentsu Wins ADFEST 2025 Network of the Year
At the ADFEST 2025 Festival, dentsu claimed the Network of the Year title for the fourth straight year, with a remarkable tally of 43 Lotus awards. This marks the 9th Network of the Year accolade f...